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City of Greater Geelong

Expression of Interest for Large Format Christmas Projections Geelong Town Hall

City Hall Christmas Projection Programme                                              

The City of Greater Geelong is seeking to commission a suitably qualified/experienced projection Artist/team to develop a highly engaging Christmas programme for projection onto the Gheringhap St façade of City Hall. The successful artist(s) will create content to decorate and highlight the architectural features of the building with an accompanying sound track. As a key element in the Christmas calendar we expect the programme to engage audiences with a sense of wonder and delight.

The projections will run seven nights per week over the Christmas season commencing the weekend of Friday 17th November. The projection programme is a key element in the 2017 Christmas festival calendar that will evoke a sense of wonder and beauty for people of all ages to enjoy.

It is anticipated that the content developed for the 2017 programme will form the foundation for further enhancement in 2018 subject to available funding and success of the 2017 programme.


Artists are invited to submit information about their art practice and appropriate experience for consideration.

 Submissions should include a short biography outlining your art practice and recent relevant experience creating projection artwork in the public realm, current CV (maximum 2 pages) and up to 5 images of your artwork and or webpage links for viewing examples of previously developed animated content. (Jpeg/Mpeg or video files – max 1Mb each).

Proposals must include a budget, and a conceptual framework for content development, which would be further developed/clarified with the successful artist/team. Decorative Christmas content, with the inclusion of artistic elements, animated sequences and a soundtrack are expected. The animated show reel should  ideally run for 10 - 15 minutes in duration and incorporate a short transitional light program that will play in between the end and restart of feature projection.

Project Timeline and Key Milestones

Commencement of EOI                                                 Friday 28th July 2017

Submissions due                                                            12pm Mon 28th August 2017

Artist Selected & Notified                                              Friday 1st September 2017

Mandatory Site Visit for successful Artist                   By negotiation 2017

Content Development update and presentation         By negotiation October 2017

Content completed and projections commence         Friday 17th November 2017


The project budget is $30,000 (thirty thousand dollars) exclusive of GST and is inclusive of artist’s fees, travel, accommodation and expenses, and all costs associated with the digital mapping, animated content development, and onsite refinement of content for projection.

The successful Artist/team will be required to attend a site visit and briefing.

Council will make available: The building template file, Barco HDFW 26K projector, Brightsign media player, integrated sound system. Council will manage auto play and shut down of the projector. 

Artists will be required to:

  • Register on Council’s Preferred Supplier System. This will require Public Liability Insurance cover ($10,000,000) if successful;

  • Submit preliminary artwork concepts with a clear narrative direction in response to the central Christmas theme for consideration;

  • Following Concept approval, develop an animated projection program with integrated sound track;

  • Liaise with and attend meetings with Arts & Culture Department staff as required through content development stage;

  • Supply a fully rendered programme with soundtrack for projection;

  • Participate in publicity or promotional events and media interviews where appropriate and as mutually agreed upon by both Parties in advance and in writing;

  • Provide all requested information and complete tasks in a timely manner in accordance with  timelines and deliverable dates set forth in the contractual Agreement.

Direct enquiries and submissions to:

 Steve Singline

Public Art Officer

Arts & Culture Department

Phone: 03 5272 4704, 0438 961 405

Submissions  by email only are due by 12pm Mon 28th August 2017


Tuesday 1 August, 2017
Monday 28 August, 2017
City Hall
Venue Address
Gheringhap Street Geelong

Victoria, Geelong

City of Greater Geelong (opens in new window)
Call for Artists