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Intro to Directing TVCs

AFTRS-Australian Film Television and Radio School (AH Account)

About the Course

Working as a director in the world of television commercials involves a very unique skill set. Not only does it require creative vision and technical knowledge but a successful TVC director will have a good understanding of how to successfully negotiate working in a commercial environment in a highly collaborative way. It is a demanding, but potentially very lucrative, role.

This two day course will give aspiring TVC directors inside knowledge of the industry and a good understanding of the skills required to have a career as a TVC director.

It will cover:

  • What it takes to get the job

  • Creating a director’s treatment

  • The importance of a director’s reel

  • Working with agencies and clients - where does the director fit in, aka “Working with Mad Men”

  • How to read a TVC script and/or storyboard

  • Breaking down a TVC script

  • Thinking visually and economically - How to tell the best story in 60 seconds or less

  • When more is less and less is more

  • TVCs new, and very important younger sibling -- content and the wide range of deliverables now required

  • Working with celebrities who aren’t actors

  • The director/producer relationship in TVCs

  • “Go Sees” - how to ensure they are productive

Delivered by experienced TVC director Antonio Oreno-Barlin, with industry guests, this course is suitable for people with some directing/production experience who want to explore a move into the TVC area. It is NOT a studio-based hands on Directing course.


“Antonio is an excellent teacher. Inspiring, passionate, funny, knowledgeable and a natural leader. I loved the course. It was practical and inspiring. I feel like I’m walking out of this course feeling more confident about directing.”

“Antonio was fantastic. I found him to be very personable and was very open and honest with his experience in the industry. His insight was invaluable.”


Antonio is an AACTA Award nominated screenwriter, director, producer and has been directing and producing commercials for over 17 years. He is a co-founder of CGI studio & production company, ROTOR STUDIOS, which specialises 3D, animation, visual effects and VR. Antonio is also a partner in CHEEKY LITTLE, a company that creates unique entertainment brands for kids with a special focus on CGI character animation; recent in production projects include Bottersnikes & Gumbles (CH 7, BBC, Netflix) & The Kazoops (ABC, BBC & Netflix).

His last short film, DRAWCARD was a finalist at Tropfest 2016, selected as a Vimeo Staff Pick and was Runner Up for the Tropfest 2016 People's Choice Award. His previous short, SUBURBIA, won multiple international awards, and was nominated for an AACTA Award.

Antonio's long-form slate includes feature films and television series.


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