The Battle of the Art Fairs: Sydney

In a first, Sydney will welcome four art fairs in September, each carving a unique brand and market segment.
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The art fair audience demographic has changed; by clustering fairs everyone can experience the contemporary art moment. Installation view Sydney Contemporary 2013; photo ArtsHub

About two decades ago, the staging of an art fair was the point of distinction – a statement in broadcasting that a city was culturally sophisticated. Between 2000-2008 the number of art fairs doubled in Asia alone, and the estimated count of art fairs globally today sits conservatively around 100.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina