Brand makes jewellery that uses jewellery archetypes, ready mades and text to explore the performative nature of jewellery as a device for communication.
Brand presents her work from an everyman perspective. Using everyday phrases and materials that become ambiguous in meaning when the context of display changes from wall to body, and back again. She is concerned with finding language that can describe both the object or the idea of the object, as well as the person who might wear the piece.
For her exhibition Break it to me gently, Brand offers the audience the comic/tragic narrative into the thoughts of everyone who has ever wanted something, and what happens when you don’t or maybe worse, do finally get it.
Brand says “I see possibility in mundane, everyday throwaway statements. I collect, examine and remove them from conversation and build the text into signs. I make artwork that exploits common conceptions about traditional jewellery. I offer up humorous comments in the form of jewellery, small scale artworks and occasionally the odd participatory project or performance. Break it to me gently ties together older works and new pieces that further explore the comic/tragic narrative of everyday life”
Zoe Brand BREAK IT TO ME GENTLY, 2017, IKEA FISKBO frame, Black 2.0 the most pigmented, flattest, mattest, black acryl ic paint in the world, base metal eyelet, cord, and paper inherited from previous owners of our house. Photo Andy Mullens
Zoe Brand A piece of someone else’s success, 2017, Past exhibition advertising banners acquired from the Drill Hall Gallery, Canberra and cord. Photo Andy Mullens, modelled by Artist
About Zoe Brand
Born in Brisbane, Australia in 1984. Zoe Brand completed an Advanced Diploma in Jewellery and Object Design at Design Centre, Enmore, TAFE NSW – Sydney Institute. In 2014 Brand completed her Bachelor of Visual Arts majoring in Gold and Silversmithing at the Australian National University. 2015 She finished her Bachelor of Visual Arts with First Class Honours at the same university.
Brand has exhibited in many group shows in Australia, New Zealand, Thailand, Germany, France and Estonia and her work is held in a number of significant private collections. Brand was also recently the Director of the Personal Space Project, a gallery located in her bedroom.