Immersive artworks are all about giving the audience the ability to be within the work, rather than an observer. From theatre to visual arts to Instagram candy, immersive works may be reactions to the way screen culture distances audiences. By contrast immersive work invite audiences to be participants, to shape their own experience of an artwork by walking through it, interacting with its actors and maybe even picking up props.
Inducing ‘aaahhhs’ from the Creative State audience, the digital art of Tokyo-based TeamLab specialises in projected works that cascade colour, patterns and light to become a social media sensations. Representing the collective of more than 200 artists, Takashi Kudo does not label their work.
