How artists use social media effectively

Social media can be a vital career-building platform or vanity publishing that gets in the way of your real work.
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Photo Patrick Tomasso; image CC via unsplash.com

The pressure for artists to be present on social media is immense. But Facebook, Instagram, Pinterest, even Twitter, are hungry beasts, never satisfied. Some artists spend more time tweaking their online image than producing art.

Artists need to balance the call of digital marketing so they are not just sucked into a time-sink that is more about vanity than professional practice. We asked some how they manage.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina