Revving up audiences

A run of art and design exhibitions celebrating the car demonstrate how thinking off-road provides a new driver for popular audiences.
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General Motors-Holden Ltd, Melbourne (manufacturer), of the Holden Hurricane coupé, concept car, 1969 designed and engineered by Don DaHarsh, Jack Hutson, Joe Schemansky and Ed Taylor, Collection of Holden Australia Ltd, Melbourne,
© 2011 General Motors, Photo: Courtesy General Motors

Why are galleries getting all “revved up” over cars? Is it just savvy programming to broaden their audience net or a reflection of the curatorial zeitgeist?

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina